
NielsenIQ, a leading consumer intelligence company, offers a variety of key products and services that provide comprehensive insights into consumer behavior and market trends. Here are some of the main products and services:
NielsenIQ, a global leader in consumer market data and analytics, leverages artificial intelligence (AI) and advanced technologies in several key ways:
NielsenIQ uses AI-powered analytics to provide a complete and unbiased view of consumer behavior. This involves analyzing comprehensive data sets, including retail measurement services and panel data from over 250,000 households in 25 countries, to offer detailed insights into sales trends and shopper behaviors.
NielsenIQ integrates AI and machine learning to enable faster and more actionable insights. For instance, through partnerships like the one with AnswerRocket, users can query their NielsenIQ data using natural language search to get quick answers, insights, and visualizations. This platform also automates recurring analysis and identifies the drivers behind changes in key performance indicators (KPIs).
NielsenIQ employs predictive analytics to help clients optimize their performance across all retail platforms. This involves using advanced technologies to provide a forward-looking view int
NielsenIQ’s key mission and values can be summarized as follows:
NielsenIQ’s mission is to provide the most complete, unbiased view of consumer behavior globally. The company aims to transform the way consumer goods companies and retailers operate by offering innovative solutions that give a holistic view of both online and offline marketplaces. This involves helping clients anticipate trends, react to consumer needs, and optimize performance across all retail platforms.






































































