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NielsenIQ

Senior Data Scientist - MMM (Marketing Mix Modelling)

NielsenIQ

Published 30 Apr 2026
Madrid, Spain
Full Time

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Role Highlights

Languages used

Key skills

AI
Machine Learning
Data Science
Computer Vision
NLP
Computer Science
Product Development
Project Management
Critical Thinking
Reliability
Statistics
Modelling
Operations

Tools, Libraries and Frameworks

Jira
Confluence

Description

The role involves designing, developing, and scaling advanced marketing analytics solutions to address strategic client business problems. Responsibilities include building high-performance models and machine learning algorithms while ensuring the accuracy and reliability of platform insights. The individual will collaborate with product development stakeholders to integrate these solutions into the company's analytics platform. Additionally, the position requires refining existing models to improve efficiency and serving as a support resource for technical issues. The role also entails mentoring team members and identifying opportunities to apply new advancements in marketing science to the platform.

Required Qualifications and Skills

Candidates must possess at least six years of relevant experience in a data or decision science field. A Master’s degree or higher in Statistics, Mathematics, Econometrics, Computer Science, or a related field is required. Applicants need strong theoretical and practical knowledge of statistical modeling in both Frequentist and Bayesian frameworks, as well as expertise in machine learning and AI algorithms. Proficiency in Python, R, and SQL is necessary, along with experience using code editors and product development tools.

Disclaimer

Disclaimer: Job and company description information and some of the data fields may have been generated via GPT-4 summarisation and could contain inaccuracies. The full external job listing link should always be relied on for authoritative information.

About the company

NielsenIQ

Size

22039

HQ

Chicago, US

Public/Private

Privately Held

Description

NIQ is the worlds leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the worlds population. For more information, visitNIQ.com.

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