The role involves driving pipeline, revenue, and customer growth through the execution and optimization of digital marketing programs. Responsibilities include managing paid search, social, display, and retargeting campaigns across multiple channels. The specialist will translate business goals into channel tactics, targeting strategies, and testing plans while monitoring performance metrics. Collaboration with cross-functional teams is required to develop messaging, landing pages, and ad creative. Additionally, the position entails building reports to communicate campaign insights and conducting ongoing testing to improve conversion rates and return on investment.

Candidates must have at least three years of experience in performance marketing, digital marketing, demand generation, or paid media. Proficiency in managing paid digital campaigns across major platforms and strong analytical skills regarding funnel metrics and attribution reporting are required. The role necessitates the ability to manage multiple priorities in a fast-paced environment and collaborate effectively with cross-functional partners. No specific degree or professional qualification is explicitly stated as a requirement for this position.