The role involves leading a team of analysts to drive data-informed decision-making across the organization. The manager will develop and govern marketing dashboards and reporting frameworks to monitor key performance indicators and campaign effectiveness. Responsibilities include translating complex data into actionable insights to influence marketing strategy and investment decisions. The individual will partner with cross-functional teams to define measurement strategies and success metrics. Additionally, the role requires mentoring junior analysts and establishing best practices for analytics within the company.

Candidates must possess a bachelor’s degree in Marketing, Statistics, Business, Engineering, Data Science, or a related field. The role requires five to seven years of experience in marketing analytics or a related data analysis role. Applicants should demonstrate strong analytical and problem-solving skills, along with proficiency in marketing analytics tools and advanced Excel. Excellent verbal and written communication skills are necessary for presenting to senior stakeholders.