The role involves creating and optimizing marketing workflows, including the execution of email programs and lead nurturing campaigns. The specialist manages the marketing technology stack to ensure proper integration and functionality while troubleshooting technical issues. Responsibilities include tracking and measuring marketing metrics to provide performance insights and recommendations for improvement. The position requires close collaboration with cross-functional teams such as sales and marketing to enhance campaign effectiveness.

The role requires a minimum of three years of experience working with Marketo and proficiency in Salesforce. Candidates must possess strong organizational and time management skills. Familiarity with JIRA for program management and proficiency in Microsoft Office and GSuite are also required. No specific degree or professional certifications are explicitly mentioned as mandatory.