The role involves managing systems, processes, and email communications for global digital marketing and demand generation programs. The individual will implement, track, analyze, and optimize email marketing campaigns while overseeing the integration and customization of the marketing technology stack. Responsibilities include collaborating with internal business partners to define requirements and deliver scalable solutions. The position requires leading projects, creating process documentation, and providing training for end-users. Additionally, the role entails performing database hygiene, managing lead scoring models, and executing project sprints.

Candidates must possess a Bachelor’s degree and hold a Marketo Certified Expert designation. The role requires at least eight years of professional experience in marketing operations, sales operations, or IT, including five years specifically in administering marketing applications. Proficiency in data management, demand generation best practices, and CRM systems like Salesforce is necessary. Additionally, the position requires HTML custom coding skills for email templates and strong written and verbal communication abilities.