The role involves leading regional field marketing strategy and execution across the United States and Canada. The individual will own the end-to-end marketing plan and calendar to drive pipeline generation and revenue acceleration. Responsibilities include orchestrating regional events, trade shows, and executive programs to serve as pipeline-generating engines. The position requires close partnership with sales leadership to align marketing initiatives with territory plans and account priorities. Additionally, the role involves collaborating with cross-functional teams to execute integrated campaigns and analyzing performance metrics to optimize budget allocation.

Candidates must possess 8 to 12 years of B2B marketing experience, specifically within the enterprise software or technology sectors. A proven track record of building and executing field marketing plans that generate measurable pipeline and revenue is required. Applicants need deep experience in managing diverse event types and a strong understanding of enterprise sales cycles and account-based marketing. The role demands exceptional project management, analytical capabilities, and the ability to travel up to 50% of the time.