The role involves developing long-term marketing and ad technology product vision across all lines of business. The individual will manage user identity work and oversee media tagging and data connectivity platforms to drive value within the marketing department. Responsibilities include defining business requirements, policies, and processes while balancing short-term value delivery with long-term governance. The position requires leading cross-enterprise collaboration with business and technology partners regarding the collection and enablement of media and consumer data. Additionally, the role acts as a liaison between technology and business users for identity projects and manages vendor relationships. The individual will also design and maintain processes for monitoring data collection configurations and analytical reporting.

Candidates must possess at least 8 years of experience in product ownership or ad technology and 5 years of experience with data identity tools. Expertise in data connectivity platforms, SQL coding, media tagging, and Microsoft tools is required. A 4-year undergraduate degree in marketing, analytics, communications, or computer science is necessary. Proficiency with specific media tags such as TradeDesk, Google Floodlight, or Innovid is also mandatory.